Ferrari x Andrée Putman, 1987
Ferrari x Andrée Putman
1987
In 1987, the Fondation Cartier pour l’art contemporain entrusted Andrée Putman with the scenography of Hommage à Ferrari, a bold exhibition celebrating the mythology of the automobile. To answer the question “how do you exhibit a car that doesn’t move?”, Putman conceived a poetic mise en scène: suspended hot-air balloons carried or revealed the cars, creating the dramatic impression of a suspended flight between earth and sky. She also designed the complete furniture, pedestals, and display elements, ensuring every component formed part of a coherent visual universe. The expected Ferrari red was not ostentatiously displayed but subtly suggested — the focus was on transparency, movement, and light caressing the contours of the vehicles. This exhibition transcended the idea of a simple automotive presentation: it elevated the Ferrari to the status of an artwork, suspended between function and poetry. In this gesture, Andrée Putman revealed her singular talent for transforming space, orchestrating the gaze, and imbuing spectacle with a rare visual delicacy.
Martin Schnitzler was here !
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